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10 Social-Media Trends to Prepare for in 2018

A number of new social media trends that will impact users and brands alike are strengthening and accelerating. It is likely that video streaming and virtual reality will go mainstream. Additionally, brands will turn to newer social platforms like Instagram and Snapchat as Gen Zers increasingly spend their time there.

Click here for the top 10 social media trends to prepare for as 2018 draws near.

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Your business belongs on Instagram

Instagram drives the most engagement per post compared to any social network – 84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook

Getting started is quick & easy:

Photo Ads Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.

Video Ads Get the same visually immersive quality as photo ads – with the added power of sight, sound and motion. And now, you can share videos up to 60 seconds long in landscape or square format.

Carousel Ad Bring another layer of depth to campaigns where people can swipe to view additional photos or videos in a single ad.

Stories ads Design best-practices suggest a large font size for easy readability both on desktop and mobile devices.

Read more here